Lily Of The Valley Designs

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Blown Away By my Shopping Experience at American Eagle

Esther | August 27, 2008

First, I like the fact that there is no left navigation menu but the top menu bar expands to display all the links in the category; making it easy to find what you want. Also having no left navigation means more room to show products and less scrolling.

Navigation Menu

Shopping for jeans has never been so easy. You can shop by fit, wash or occasion. I also love the use of interactive media on this page.

Shopping Experience

There are customizations features where you can select the look and color you want for your own polo shirt.

On every product page there are stylist picks and their stylist has good taste.

My favorite though is shop by outfit day to night. Not only can you pick the top and bottom but also the accessories, perfume, and underwear as well.

e-commerce Experience

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Customer Experience, Usability
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E-commerce, shopping experience, Usability
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