Lily Of The Valley Designs

I have implemented a quick questionnaire on the checkout page that asks how we could improve our services (optional of course).

Questionnaire on Checkout page

We got great responses: from great service, to it was hard to find an accessory for a product. We also got some real funny responses like;

“Send me a check for $40,00 and we can get started right away”

“A little salt pepper and a dash of oregano”

But overall we got a chance to give the customer a voice and they frequently used this tool to speak their mind. And it helped us to improve our e-commerce website.

Other ways to listen to your customer:

1. Read emails from customers see what they are frequently complaining about.

2. Create a text box on checkout page like mentioned above.

3. Enable product reviews. Customers love to see what other customers have said.

4. Ask customer representatives what customers are frequently saying on the phone when they call in.

5. Send out a survey via email. Give customers a good reason to fill out survey. If not you may get any responce.

6. Get potential customer to review your site.

7. Implement what you learn from your customers and measure results. Then do it again.