Lily Of The Valley Designs

Web Designer / E-Commerce Consultant
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Blown Away By my Shopping Experience at American Eagle

Esther | August 27, 2008

First, I like the fact that there is no left navigation menu but the top menu bar expands to display all the links in the category; making it easy to find what you want. Also having no left navigation means more room to show products and less scrolling.

Navigation Menu

Shopping for jeans has never been so easy. You can shop by fit, wash or occasion. I also love the use of interactive media on this page.

Shopping Experience

There are customizations features where you can select the look and color you want for your own polo shirt.

On every product page there are stylist picks and their stylist has good taste.

My favorite though is shop by outfit day to night. Not only can you pick the top and bottom but also the accessories, perfume, and underwear as well.

e-commerce Experience

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Customer Experience, Usability
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E-commerce, shopping experience, Usability
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E-commerce Conference Contest

Esther | August 18, 2008

As an up and coming e-commerce consultant I like to stay up to date on the latest e-commerce news. You can take a look at my blogroll and find out what e-commerce blogs I have subscribed to. But my favorite e-commerce blog is Get Elastic.

The reasons are:

  • daily content
  • great content
  • good advice
  • and did I say fresh content daily..

Get Elastic is offering a great contest called ‘The Big Ecommerce Conference Contest’ . You can win full conference passes to one of 3 e-commerce events and a book.

I have been to an e-commerce conference and as a small business owner with an-e-commerce site you can really learn a lot to help your business and meet a lot of great people.

All you have to do is subscribe to their blog for the latest e-commerce news delivered to you daily for a chance to win.

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E-commerce, Small Business
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E-commerce
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Call To Action Buttons With Photoshop

Esther | August 10, 2008

There are two buttons that I like to make they are: The starburst and the shop now buttons.

The starburst is a very popular web 2.0 button that is an eye catcher. First I start of with my image and add a starburst with the custom shape tool.

Starburst

Then I draw the starburst and make a gradient overlay. Layer > Layer Style > Gradient.

Starburst with Gradient

Then give the star three dimension with a drop shadow. Layer > Layer Style > Drop Shadaw.

Starburst with Drop Shaodow

Then I write SALE on the starburst and walah!

Starburst Button

To create a shop now button I first get the rulers to help me make a box (Ctrl + R). Then I drag the grid lines to make the perfect square.

box in photoshop

Second use the grid to make my lines with the line tool.

Grid lines in photoshop

Next I type in the words Shop Now in all Caps. One more finishing touch I create an arrow with a custom shape tool (Note I use Arrow 6)

Arrow 6 in Photoshop

And Wallah there you have it.

Shop Now Button

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Website Design
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buttons, call to action, E-commerce, graphics, Photoshop, tutorial
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« Previous Entries

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buttons call to action customer experience dropped carts E-commerce free shipping graphics holiday shopping Photoshop questionaire shopping experience small business survey tutorial Usability Usabilty testing web design website website maintenance

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Recent Posts

  • The 4 Second Test
  • Free Shipping for the Holiday Season
  • Blown Away By my Shopping Experience at American Eagle
  • E-commerce Conference Contest
  • Call To Action Buttons With Photoshop
  • Stale Websites
  • Customer Experience
  • Dropped Carts Today?
  • E-Commerce Experience
  • E-Commerce Do’s and Don’ts

Archives

  • December 2008
  • November 2008
  • August 2008
  • July 2008
  • June 2008

Categories

  • Customer Experience (3)
  • E-commerce (5)
  • Shopping Carts (1)
  • Small Business (2)
  • Uncategorized (1)
  • Usability (4)
  • Website Design (3)
  • website maintenance (1)

Blogroll

  • buySAFE blog
  • Development Blog
  • Get Elastic
  • mr.garylee.com
  • Palmer Web Marketing
  • Pro Blogger


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Lily of The Valley Designs @ 2008