The 4 Second Test
Esther | December 23, 2008When a visitor comes to your site can they tell what you sell by the first 4 seconds. If not you may have lost a potential customer. You should test your site for this. The first thing your going to want to try this new year is some usability testing on your website. Ask users what you sell after they have viewed your site for 4 seconds and if the answer is wrong then it is time to change your graphics on your website to reflect what your products and/or services.








