Lily Of The Valley Designs

Web Designer / E-Commerce Consultant
  • Subscribe in a reader
  • Home
  • About
  • Portfolio
  • Services
  • Contact
  • Blog

The 4 Second Test

Esther | December 23, 2008

  When a visitor comes to your site can they tell what you sell by the first 4 seconds.  If not you may have lost a potential customer.  You should test your site for this.  The first thing your going to want to try this new year is some usability testing on your website.  Ask users what you sell after they have viewed your site for 4 seconds and if the answer is wrong then it is time to change your graphics on your website to reflect what your products and/or services.

Comments
No Comments »
Categories
Usability, Website Design
Tags
Usabilty testing, website
Trackback Trackback

Call To Action Buttons With Photoshop

Esther | August 10, 2008

There are two buttons that I like to make they are: The starburst and the shop now buttons.

The starburst is a very popular web 2.0 button that is an eye catcher. First I start of with my image and add a starburst with the custom shape tool.

Starburst

Then I draw the starburst and make a gradient overlay. Layer > Layer Style > Gradient.

Starburst with Gradient

Then give the star three dimension with a drop shadow. Layer > Layer Style > Drop Shadaw.

Starburst with Drop Shaodow

Then I write SALE on the starburst and walah!

Starburst Button

To create a shop now button I first get the rulers to help me make a box (Ctrl + R). Then I drag the grid lines to make the perfect square.

box in photoshop

Second use the grid to make my lines with the line tool.

Grid lines in photoshop

Next I type in the words Shop Now in all Caps. One more finishing touch I create an arrow with a custom shape tool (Note I use Arrow 6)

Arrow 6 in Photoshop

And Wallah there you have it.

Shop Now Button

Comments
No Comments »
Categories
Website Design
Tags
buttons, call to action, E-commerce, graphics, Photoshop, tutorial
Trackback Trackback

Stale Websites

Esther | July 27, 2008

Stale Bread

You know when you leave something in the refrigerator for too long it gets stale. It’s not a pretty site or

smell for that matter. Websites are similar to food they can get out-dated easily. It is very important to continually update your website or users will become disillusioned. Does your copyright date still say 2005? Continually freshen up your home page, it is the window to your website and needs to reflect current graphics and text.

“Web Design is a continuous process.”

Comments
No Comments »
Categories
Uncategorized, Website Design, website maintenance
Tags
web design, website maintenance
Trackback Trackback

Tags

buttons call to action customer experience dropped carts E-commerce free shipping graphics holiday shopping Photoshop questionaire shopping experience small business survey tutorial Usability Usabilty testing web design website website maintenance

Enter your email address:

Delivered by FeedBurner

Recent Posts

  • The 4 Second Test
  • Free Shipping for the Holiday Season
  • Blown Away By my Shopping Experience at American Eagle
  • E-commerce Conference Contest
  • Call To Action Buttons With Photoshop
  • Stale Websites
  • Customer Experience
  • Dropped Carts Today?
  • E-Commerce Experience
  • E-Commerce Do’s and Don’ts

Archives

  • December 2008
  • November 2008
  • August 2008
  • July 2008
  • June 2008

Categories

  • Customer Experience (3)
  • E-commerce (5)
  • Shopping Carts (1)
  • Small Business (2)
  • Uncategorized (1)
  • Usability (4)
  • Website Design (3)
  • website maintenance (1)

Blogroll

  • buySAFE blog
  • Development Blog
  • Get Elastic
  • mr.garylee.com
  • Palmer Web Marketing
  • Pro Blogger


View Esther Curtis's profile on LinkedIn


follow esthergennett at http://twitter.com


Lily of The Valley Designs @ 2008