Lily Of The Valley Designs

  When a visitor comes to your site can they tell what you sell by the first 4 seconds.  If not you may have lost a potential customer.  You should test your site for this.  The first thing your going to want to try this new year is some usability testing on your website.  Ask users what you sell after they have viewed your site for 4 seconds and if the answer is wrong then it is time to change your graphics on your website to reflect what your products and/or services.

First, I like the fact that there is no left navigation menu but the top menu bar expands to display all the links in the category; making it easy to find what you want. Also having no left navigation means more room to show products and less scrolling.

Shopping for jeans has never been so easy. You can shop by fit, wash or occasion. I also love the use of interactive media on this page.

There are customizations features where you can select the look and color you want for your own polo shirt.

On every product page there are stylist picks and their stylist has good taste.

My favorite though is shop by outfit day to night. Not only can you pick the top and bottom but also the accessories, perfume, and underwear as well.

I have implemented a quick questionnaire on the checkout page that asks how we could improve our services (optional of course).

Questionnaire on Checkout page

We got great responses: from great service, to it was hard to find an accessory for a product. We also got some real funny responses like;

“Send me a check for $40,00 and we can get started right away”

“A little salt pepper and a dash of oregano”

But overall we got a chance to give the customer a voice and they frequently used this tool to speak their mind. And it helped us to improve our e-commerce website.

Other ways to listen to your customer:

1. Read emails from customers see what they are frequently complaining about.

2. Create a text box on checkout page like mentioned above.

3. Enable product reviews. Customers love to see what other customers have said.

4. Ask customer representatives what customers are frequently saying on the phone when they call in.

5. Send out a survey via email. Give customers a good reason to fill out survey. If not you may get any responce.

6. Get potential customer to review your site.

7. Implement what you learn from your customers and measure results. Then do it again.