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Dropped Carts Today?

Esther | July 7, 2008

How many dropped carts did you receive today? What is chasing customers away once they add an item to cart? Here are a couple of reasons why.

1. Shipping Prices are Too High - Is your shipping prices padded? Is the shipping cost more than the product itself. Take a look at your shipping costs and compare with other sites. Look into other shipping options such as USPS this could be much cheaper for the customer.

2. You are forced to register with company just to purchase - Please don’t make me register just to do business with you. I may just want to try your services out before I become a raging fan. You can try to convince the customer to register with your company by showing the benefits of doing so.

3. Not sure if page is secured - The page looks secure I see the lock symbol but how do I trust you. Are you using a third party to verify checkout is secure. You should if you want to convince me it is ok to give you my valuable information and I just met you.

4. No sign of a 800# - If I get too nervous can I call you? Give your customers a phone order option. Some customers feel more comfortable placing there order with a real live human.

5. Not enough payment methods - Are you still only using PayPal as your payment method? Not everyone feels the same way about Paypal as you do. Give customers more ways to pay. There are many options to choose from: Credit Cards, E-Check, PayPal, Bill Me Later, Googlecheckout….

6. Checkout page too complicated or tedious - How many pages do I have to sit here and fill out before I am done placing this order for a $5.00 book? Is it worth the time and energy.

7. Want to much information- Why do you want my birthday and my Cat’s name? Just take my payment information and shipping info and lets get it over with.

Can You think of any more reasons?

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Categories
E-commerce, Shopping Carts
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customer experience, dropped carts, E-commerce
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